Shawn Jolley Whether you’re generating leads after a storm or tackling high-end jobs, staying current on the latest numbers is important. Below, you’ll find 30 recent roofing industry stats—primarily for residential—that can help you refine your strategy, target ideal customers, and grow your business.
Don’t miss stat #29, and see the key takeaways at the end.
Stats About Market Size and Growth
1) $59.2 Billion U.S. Market (2024)
- Stat: The total U.S. roofing contractors’ market (residential + commercial) is projected to reach $59.2 billion in 2024.
- Sales Impact: Let homeowners know they’re choosing among many options in a robust market—underscoring why working with a reputable, well-established contractor matters.
- Source: IBISWorld 2024 Roofing Contractors Report
2) 3.5% CAGR Through 2031
- Stat: Forecasts put the overall U.S. roofing market at a 3.5% compound annual growth rate (CAGR) to 2031.
- Sales Impact: While this growth reflects both residential and commercial segments, it confirms steady demand. Emphasize the importance of booking early amid ongoing projects.
- Source: Grand View Research, Residential Roofing Outlook 2024
3) Residential Growth Trends
- Stat: For residential-only roofing, analysts expect a more modest (yet positive) annual growth rate—around 1.9–2.5%—through 2027, as new housing starts to cool from pandemic highs.
- Sales Impact: Despite slightly slower residential expansion, re-roofing demand remains strong—particularly for older homes and weather-damaged roofs.
- Source: Freedonia Group’s Most Recent Residential Roofing Assessment
Stats About Materials and Product Preferences
4) Asphalt Still Dominates at ~73%
- Stat: Updated 2024 data shows asphalt shingles account for ~73% of the U.S. residential roofing market—down slightly in percentage as metal grows.
- Sales Impact: Asphalt remains the familiar “default,” but highlight premium architectural or impact-resistant shingles for upselling.
- Source: Asphalt Roofing Manufacturers Association, 2024 Study
5) Metal Roofing at 17%
- Stat: As of early 2024, metal roofing now holds a 17% share in the residential space, reflecting continued interest in durability and energy efficiency.
- Sales Impact: Present metal as a premium option with strong warranties, justifying higher margins and appealing to longevity-minded homeowners.
- Source: Metal Roofing Alliance, 2024 Industry Overview
6) Cool Roofs Growing ~6% Annually
- Stat: “Cool” shingles—featuring higher reflectivity—are seeing about 6% annual growth, per a 2024 EPA assessment on heat island mitigation.
- Sales Impact: Eco-conscious or energy-savvy homeowners can see lower utility bills. Position cool-roof products as a midpoint between standard asphalt and more expensive metal.
- Source: EPA Residential Heat Island Report 2024
7) Green Roofing and Solar on the Rise
- Stat: The global green (vegetative) roofing market is slated for a 14% CAGR through 2030, with solar-integrated systems also growing rapidly in the U.S.
- Sales Impact: Sustainability and renewable energy incentives are fueling interest in solar shingles or vegetative roofs.
- Source: Allied Market Research, Roofing Trends 2024–2030
Stats About Installation and Replacement Costs
8) $5,000–$10,000 for Asphalt Replacement
- Stat: A typical asphalt shingle roof replacement on a single-family home costs $5,000–$10,000 in 2024, depending on size and location.
- Sales Impact: Citing current estimates fosters transparency. Emphasize warranties and workmanship to show you’re worth the investment.
- Source: HomeAdvisor 2024-25 Cost Guide
9) ROI Up to 110%
- Stat: A new roof can yield up to a 110% return on investment (ROI) when selling a home, higher than previous years’ estimates.
- Sales Impact: This is a powerful closers’ stat. Emphasize added resale value and curb appeal to sway budget-conscious homeowners.
- Source: NAR Remodeling Impact Report 2025
10) 22% of Projects from Storm Damage
- Stat: Over 22% of residential roofing replacements stem from hail, wind, or other storm-related damage in 2024.
- Sales Impact: Having a post-storm outreach plan can capture these leads. Quick response and insurance expertise often seal the deal.
- Source: Insurance Information Institute, Annual Weather Report 2024
Stats About Labor and Workforce
11) 250,000+ Roofing Workers (2024)
- Stat: The U.S. roofing workforce has grown to 250,000+ in 2024—reflecting a ~4.8% increase from 2022.
- Sales Impact: Though the labor force is expanding, competition is also stiff. Differentiate via training, certifications, and customer service.
- Source: U.S. Bureau of Labor Statistics, Construction Sector Update 2024
12) Median Pay: $48K–$52K
- Stat: Updated BLS data shows roofers in 2024 earn about $48,000–$52,000 per year (median), depending on region and skill level.
- Sales Impact: Roofing sales professionals often exceed these figures through commissions. Let prospective hires know the earning potential.
- Source: BLS Occupational Outlook Handbook 2024–2025
13) 85% of Contractors Report Skilled Labor Shortages
- Stat: A 2024 NRCA survey indicates 85% of roofing contractors struggle to hire skilled labor—up from 82% in 2022.
- Sales Impact: Staffing challenges can delay timelines. Set realistic expectations for homeowners and highlight your stable, trained crew.
- Source: NRCA 2024 Labor Survey
14) Still Among Top 5 Hazardous Jobs
- Stat: With fatality rates near 60 deaths per 100,000 workers in 2024, roofing remains one of construction’s deadliest trades.
- Sales Impact: Present your robust safety protocols to homeowners. A strong safety record can differentiate you from cut-rate competitors.
- Source: BLS Fatality Data 2024
Stats About Safety and Training
15) $2.8 Billion in Injuries by 2025
- Stat: Falls, electrocutions, and other roofing-related injuries are projected to cost $2.8 billion in medical and comp expenses by 2025.
- Sales Impact: A thorough safety program is a major selling point. Let homeowners know you invest in preventing costly accidents.
- Source: OSHA 2025 Construction Safety Outlook
16) Over 50% of Construction Falls Involve Roofers
- Stat: In 2024, more than half of all fall fatalities in construction occurred in roofing tasks.
- Sales Impact: Demonstrate how you adhere to (or exceed) OSHA fall-protection standards—this can reassure safety-conscious clients.
- Source: OSHA Annual Fall Protection Report 2024
17) 30% Fewer Incidents with Enhanced Training
- Stat: Companies with advanced safety training (OSHA 30+ plus ongoing refreshers) experience 30% fewer job-site accidents.
- Sales Impact: Share your certifications in bids and consultations. Safety lowers downtime and liability risk, benefitting everyone.
- Source: National Safety Council 2024 Study
Stats About Consumer Behavior and Roofing Trends
18) 90% Awareness of Asphalt Shingles
- Stat: A 2024 ARMA survey found 90% of U.S. homeowners can correctly identify asphalt shingles as the most common roofing material.
- Sales Impact: Tap into that familiarity to start your pitch, then introduce premium or alternative shingle solutions as upgrades.
- Source: Asphalt Roofing Manufacturers Association, Homeowner Survey 2024
19) 10–15% Premium for Eco-Friendly
- Stat: In 2024, 45% of homeowners said they’d pay a 10–15% premium for roofing products proven to reduce energy use or carbon impact.
- Sales Impact: Eco-friendly shingles, underlayments, and ventilation can be lucrative upsells—especially with rising environmental awareness.
- Source: Green Builder Media, Residential Eco Report 2024
20) Reflective Roofing Interests 42% of Homeowners
- Stat: 42% of surveyed homeowners in 2024 indicated they are considering reflective “cool” shingles for their next roof.
- Sales Impact: Pair the energy savings pitch with real-world data (monthly utility bill reductions) to convert uncertain buyers.
- Source: CertainTeed Consumer Insights 2024
21) 35% Rely on Online Reviews
- Stat: 35% of homeowners now say online reviews (Google, Yelp, etc.) are their top factor in selecting a roofing contractor—up from 30% in 2022.
- Sales Impact: Encourage satisfied clients to leave detailed positive feedback. A strong online reputation translates directly to more leads.
- Source: BrightLocal Local Consumer Review Survey 2024
Stats About Homeowner and Residential Insights
22) 44% of Single-Family Homes Are 30+ Years Old
- Stat: As of 2024, 44% of U.S. single-family homes exceed 30 years in age, making them prime re-roofing prospects.
- Sales Impact: Focus outreach on older communities where roofs are likely near end of life or failing to meet modern codes.
- Source: Harvard Joint Center for Housing Studies, 2024 Update
23) 92% of Owners Rank the Roof a “Top Priority”
- Stat: A 2025 national poll indicates 92% of homeowners list their roof among the top three home improvement priorities—slightly higher than windows or HVAC.
- Sales Impact: Emphasize the roof’s core role in protecting a home, boosting curb appeal, and preserving property value.
- Source: National Association of Home Builders, 2025 Survey
24) 25% Replace Roof Within 4 Years of Purchase
- Stat: One in four new homeowners replaces the roof within four years—often after discovering hidden damage or wanting modern materials.
- Sales Impact: Marketing to recent homebuyers can be highly effective. Offer free inspections or extended warranties to stand out.
- Source: National Association of Realtors, 2024 Homebuyer Trends
Stats About Insurance and Claims
25) 12+ Million Properties Hit by Hail in 2024
- Stat: Preliminary NOAA data indicates over 12 million U.S. properties experienced hail damage in 2024.
- Sales Impact: Prompt post-storm follow-ups can secure insurance-funded replacements. Speed and knowledge of claims processes are key.
- Source: NOAA 2024 Severe Weather Report
26) 65% Spike in Claims After Major Storms
- Stat: Areas suffering severe weather events in early 2024 saw a 65% jump in roof-related insurance claims within nine months.
- Sales Impact: Be prepared to scale your sales teams and staff in storm-hit zip codes—quick mobilization wins business.
- Source: Insurance Information Institute 2024 Analysis
27) 35% of Homeowners Delay Repairs Over Deductibles
- Stat: 35% of homeowners say high deductibles lead them to postpone needed roof repairs or replacements.
- Sales Impact: Offering financing or deductible assistance significantly increases close rates—especially in storm restoration scenarios.
- Source: Consumer Federation of America, 2024 Study
Stats About Technology and Innovation
28) Drone Usage Up 28% (Through 2025)
- Stat: Residential roofing firms are expected to boost drone use by 28% annually through 2025, using aerial imagery for estimates and inspections.
- Sales Impact: Drones improve accuracy, reduce safety risks, and impress prospects. Use captured footage to illustrate damage or design options.
- Source: Construction Executive Tech Trends 2025
29) 42% Shorter Sales Cycle with AR Tools
- Stat: In 2024, contractors using augmented reality (AR) visualizers reported a 42% reduction in their average sales cycle.
- Sales Impact: Visualization apps let homeowners see colors and styles in real time—often leading to faster decisions and fewer doubts.
- Source: Angi Roofing Technology Survey 2024
30) 26% Offer Virtual Estimates
- Stat: A 2024 NRCA poll found 26% of residential roofing businesses now provide virtual or remote estimates via digital tools.
- Sales Impact: Virtual quoting adds convenience, expanding your service area. Hybrid (in-person + virtual) approaches can boost leads further.
- Source: NRCA State of the Industry 2024
Key Takeaways for Roofing Sales Pros
1. It’s a Steady, Competitive Market
Despite slightly slower growth in new builds, the overall roofing market remains strong—driven by re-roofing needs on aging homes and storm damage.
2. Offer Multiple Material Options
Asphalt still reigns, but metal’s market share continues to rise. Eco-friendly, reflective, and even solar-integrated roofing present valuable upsell paths.
3. Emphasize ROI and Safety
A new roof can offer up to 110% ROI at resale. Tie that value proposition to a strong safety record—something homeowners increasingly care about.
4. Leverage Storm and Insurance Opportunities
With hail and wind driving many roof replacements, rapid post-storm outreach and strong claims-handling skills can set you apart.
5. Adopt Tech Tools
Drones, AR visualizers, and virtual estimates help you close deals faster and more safely. They also resonate with today’s digital-first consumers.
6. Stay Transparent About Labor and Costs
Roofing wages are higher than ever, and materials remain pricey. Addressing labor constraints up front and explaining cost breakdowns can build trust.
Final Thoughts and What Next?
Residential roofing is poised for steady demand for the foreseeable future, thanks to an aging U.S. housing stock, rising interest in sustainability, and ever-present storm activity. By leveraging data-driven insights—like ROI potential, material advantages, and safety credentials—you can craft compelling pitches that resonate with today’s homeowners.
👉 Check out RoofLink for the best tools and solutions in the industry.
